Why one founder thinks the Apple Vision Pro is going to make it
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Or perhaps, a partial solution to that dilemma. The gist is that instead of using lower-cost products to take on incumbents, you might want to start at the top end of the market. This comes to bear today with the Apple Vision Pro headset, which is very expensive, and is entering a category replete with big investments and occasional returns.
Equity will be back tomorrow with our regular news roundtable, so we’ll chat with you soon!
Reference: https://techcrunch.com/2024/02/01/apple-vision-pro-and-the-innovators-dilemma/
Ref: techcrunch
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