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What Is Meta Verified, and Is It Worth the Money?
February 25, 2023

What Is Meta Verified, and Is It Worth the Money?

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Here’s what you need to know about the Meta Verified subscription service.

Meta CEO Mark Zuckerberg announced that the company will be launching Meta Verified in February 2023. Meta Verified is a paid subscription service for social media verification, specifically on Facebook and Instagram. But what is it and is it worth the money?

What Is Meta Verified?

Meta Verified is a monthly paid subscription to Meta for additional features on your Facebook and Instagram accounts, according to the announcement from the Meta Newsroom. The most notable Meta Verified feature is the blue verification badge you would get on your profiles after subscribing.

Additional features include:

  • Account monitoring for impersonators.
  • Live account customer support.
  • Increased visibility and reach through search, comments, and recommendations.
  • Other unspecified features to be announced.

If Meta Verified sounds familiar, that is because its announcement comes shortly after the launch of Twitter Blue in late 2022. The key differences are in the additional features, which look to be better at preventing impersonation which has been a problem for Twitter Blue.

Snapchat also launched a subscription service called Snapchat+ in 2022 and gained over a million subscribers, making Meta just the latest in the paid subscription game.

You will need to be at least 18 years old and upload a government-issued ID as part of subscribing to Meta Verified. Items like your name and birthday cannot be edited after subscribing.

How Much Does Meta Verified Cost?

Meta Verified will cost $11.99 USD on the web and $14.99 USD on iOS and Android. That is AUD 19.99 on the web, AUD 24.99 on iOS and Android. NZD 23.99 on the web, NZD 29.99 on iOS and Android. The subscription will first launch in Australia and New Zealand in February 2023. Dates for other regions have not yet been announced.

The charge is a monthly recurring fee.

What Are the Benefits and Drawbacks of Meta Verified?

The main benefits to users are the blue verification badge and increased reach on Facebook and Instagram. Verification on social media has long been a status symbol, and this gives users an easy way to elevate their online presence.

Increased reach can mean that your posts get suggested to more users on their feed or that your posts appear on others’ Explore Pages. This is helpful if you are looking to grow your audience or spread a message.

Another key benefit is increased confidence when looking at other users on the platforms. If more people submit ID to get their blue verified check mark, then you know that they are who they say they are and not a catfish.

The main drawback to Meta Verified is that it does not include many features compared to other social media subscriptions like Twitter Blue. For a similar cost, Meta Verified offers a lot less. There are still more features to be announced, so the service may become more comparable to others, but right now there is not much to it other than verification and increased visibility. Those are good features for many users, but not everyone wants those. Meta will need to offer more to get casual users interested in subscribing.

Is Meta Verified Worth the Money?

Of course the features announced are subject to change, so whether Meta Verified is worth it for you could always change too. The answer is also different for different users. For example, if you have a private account on Facebook and Instagram, and you are not really looking to expand your reach, then Meta Verified is probably not for you.

However, if you want to share your posts with more people, then it may be a worthwhile investment. US$12/month is less than many other popular subscriptions like certain streaming services, so it is not particularly expensive. And it includes both Facebook and Instagram which are two of the most widely used social media platforms.

Meta Verified will be especially worth it for small creators or online influencers who could really boost their social media growth through subscribing.

Meta Verified Is Coming Soon

One thing is for sure: Meta Verified will change the way we use Facebook and Instagram when it launches. Whether you choose to buy in or not, the content you see will likely be influenced by other subscribers.

Reference: https://www.makeuseof.com/what-is-meta-verified-is-it-worth-the-money/

Ref: makeuseof

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