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The unicorns among us
January 22, 2024

The unicorns among us

Reading Time: 2 minutes

Ten years ago, Cowboy Ventures founder Aileen Lee coined the term ‘unicorn’ to describe startups that reached $1 billion valuation. At the time, there were only 39 startups on the list, but cut to today, where more than 500 companies now live on the list.

Not only did the number of unicorns boom, but also what they’re focused on shifted: The pendulum swung hard in the direction of B2B startups over the last decade — but the thing with pendulums is that eventually they swing back.

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