Podcasts are coming to YouTube Music
Reading Time: < 1 minutesThough YouTube is a hotbed for video podcasts, the Google-owned platform hasn’t cracked straight-up audio shows just yet. YouTube podcasting head Kai Chuk announced Thursday that podcasts will be added to YouTube Music soon.
Fear not — background listening will be available for free, so even if you lock your phone while listening, your show will not be interrupted. However, the free service will be ad-supported.
Announced at the Hot Pod Summit, this news follows other recent YouTube feature updates like multi-language audio dubbing on videos and custom radio stations on YouTube Music.
According to reports from the event, YouTube isn’t particularly interested in signing exclusive deals with podcasters, which has been a key strategy at Spotify. YouTube also apparently wants to meld the experience of listening to podcasts on video and audio — so if someone is watching a podcast on video, they can switch to audio in the middle of an episode to listen on-the-go.
As of November, YouTube Music and YouTube Premium have over 80 million subscribers, including customers on free trials. Spotify still retains the largest market share in paid music streaming, with over 205 million subscribers.
Reference: https://techcrunch.com/2023/02/23/podcasts-are-coming-to-youtube-music/
Ref: techcrunch
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