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Once-hot photo-sharing app Poparazzi is shutting down
May 2, 2023

Once-hot photo-sharing app Poparazzi is shutting down

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Poparazzi, the once-hot photo-sharing app that hit the top of the App Store in 2021, is shutting down. The company announced the news via a Medium blog late last week, informing users that the app would be discontinued and users had until June 30, 2023 to download their content. Last year, Poparazzi’s founders at TTYL Inc. said the app had grown to 5+ million total installs and confirmed its raise of $15 million in Series A funding.

Poparrazi, however, generated a lot of hype soon after its release, climbing the charts to reach No. 1 on the App Store. The concept behind the app was a photo-sharing-focused social network that essentially took Instagram’s tagging feature and turned it into the entire experience. On Poparazzi, users could tag their friends but couldn’t post photos of their own. The idea was that this would create a more authentic type of social network, as photos wouldn’t necessarily be the polished, perfected images that fill Instagram, but rather the casual moments that make up people’s real lives.

Last June, the company confirmed its $15 million Series A raise led by Benchmark’s Sarah Tavel, who beat out a16z for the deal. The startup had previously raised $2 million in seed funding, led by Floodgate, in a round that included other investors like SV Angel, Shrug Capital and various angels. At the time, Poparazzi said its funds would give its team of 15 a runway of over two years.

But soon, there were signs that Poparazzi’s time could be coming to an end.

Usage for Poparrazi had also been slowing post-launch, the firm noted. It estimated there were 6.2 million lifetime installs for the app, but it now has only around 2,000-3,000 monthly active users (MAUs) after reaching a height of 4 million MAUs previously.

In its blog post, Poparrazi didn’t confirm its future plans, if any, only noting the impending shutdown and thanking its community and supporters.

‘We’ve been incredibly blessed to work with an amazing team of passionate designers, engineers, and marketers to help bring this movement to life. And none of this would have been possible without the backing from the most supportive, world-class group of investors,’ wrote Alex Ma, in the announcement. ‘To our community, we are so grateful for the support and belief that you have shown us throughout our journey. Your enthusiasm and passion for Poparazzi has been the driving force behind everything we’ve done. Thank you from the bottom of our hearts.’

TTYL Inc. has been asked for comment.


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