Made Renovation, which intrigued, then infuriated, its customers, is shutting down
Reading Time: 2 minutesIn August, we reported that a four-year-old, venture-backed remodeling startup called Made Renovation was failing its customers, by their own telling. Though it marketed itself as a one-stop shop to beautify bathrooms — it offered potential customers a variety of templates, then promised to pair them with in-house project managers, help with required permits, assign them contractors, order the required materials, and offer updates and virtual assistance until every renovation was complete — people increasingly complained to the company, on social media, and to this editor, that what Made Renovation was really providing was broken promises, long delays, and cost overruns.
The founder and then CEO of Made Renovation, Roger Dickey, didn’t respond to our requests for comment at the time. Now, two months later, the company, which had raised at least $31 million across two rounds of fundings, has let its shareholders know that it is closing the business and selling off ‘certain assets of the company’ to an unnamed acquirer ‘as quickly as possible.’ (Maybe before the acquirer changes its mind?)
Richard Couch, the chairman and CEO of a turnaround firm, Diablo Management Group, authored the note, saying that his firm is actively unwinding the company and that, while Made still exists, he has been appointed its CEO and sole director.
What that means for Made’s customers isn’t clear. We have reached out to Couch for more information. Meanwhile, the Walnut Creek, Ca., number listed in his letter to shareholders prompts an error message, saying that calls to the number cannot be completed as dialed.
Here’s the letter that was sent out this past Saturday:
Ref: techcrunch
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