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How Duly is shaking up the Indian sexual wellness market
January 9, 2024

How Duly is shaking up the Indian sexual wellness market

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Listen here or wherever you get your podcasts.

Hello, and welcome back to Equity, the podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.

This is our Wednesday show, where we sit down with a critical person in the world of startups or venture, and dig into what they are building.

Why India? The company cites a large, young population in the country, with more than 700 million people under the age of 30. However, Duly also reports that fewer than 15% of Indians have access to sexual education. Even more, the startup notes that condom usage in the country is modest at best, and nearly half of young, unmarried women felt ‘judged when seeking contraception.’

Put that all together, there’s a massive market gap that Duly wants to bridge.

Sexual wellness is not a small market, naturally, and other startups are active in the space. News broke late last year, for example, that Evofem Biosciences — which makes Phexxi, a non-hormonal contraceptive gel — found a buyer after financial struggles. Changes to American law regarding abortion make it clear that access to contraceptive care is critical for women around the world.

A big thanks to Morgan for the interview, Mary Ann for the intro and Theresa and Kell for the edit and production!


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