How Does BeReal Make Money?
Reading Time: 3 minutesConsidering BeReal doesn’t have ads, how does the app make money?
BeReal made headlines for gaining millions of users in 2022, and has become a major social media trend. The app itself is relatively simple though, showing you all of your friends’ daily posts with no ads or other clutter. So then how does BeReal make money to stay afloat?
How Does BeReal Make Money?
BeReal is actually not a profitable company yet, according to Productmint, meaning it makes no money from the app. The way that it has been able to stay operational and hire employees to keep the technology working is through private investments. This is how many social media and tech companies get started.
BeReal launched as a free app in 2020 and utilized marketing programs to get the word out about its new authentic take on social media. This allowed it to quickly gain thousands and then millions of users who loved the angle.
How Does BeReal Plan to Make Money?
Obviously, BeReal cannot remain unprofitable forever. The company itself has not stated what its plans for monetization are, but states on the BeReal website that it is focused on improving its product and not on potential revenue streams. Here are some possibilities for how BeReal could monetize in the future.
1. Bringing In Advertisers
You probably already notice ads on your home feed on other social media platforms like Instagram or TikTok. BeReal could incorporate similar ads onto their home feed in between your friends’ daily posts. This would give them a revenue stream to grow from.
Obviously ads can be annoying, but social media ads are something most people are used to and would be relatively easy for BeReal to add to the app. But BeReal has stated that it is not interested in working with advertisers.
2. A Paid Subscription Model
The biggest social media giants have been releasing paid subscriptions for added features, such as Meta Verified on Instagram and Facebook. These subscriptions give users bonus features to use and bring in more revenue for the companies without having to display even more ads. BeReal could be the next to introduce a similar paid subscription, according to Mashable.
BeReal could consider adding additional features to the app for a paid fee. This would be similar to paying $8 per month for Twitter Blue, another well-known social media subscription. This subscription model could rake in dollars for BeReal without adding in annoying advertising.
The company would have to figure out a price point and what features it would be offering for it. This could mean users seeing more ways to interact with friends’ posts on the app and an overall improvement of the user experience, as long as people are willing to buy in.
3. Selling User Data
Many tech companies store or sell user data to third parties as a way to make money for themselves. For example, Snapchat collects your personal data for advertising and some third-party use.
BeReal currently states in its Privacy Policy that it does not sell user data for commercial purposes. However, this is something that could change if the company wants to start bringing in cash.
It is less likely that BeReal will start selling data because of how controversial this practice is to users, but it is definitely a possibility to be aware of if you are a user of the app.
BeReal Needs to Monetize
Ultimately, BeReal will need to quickly plan a way to start monetizing before investments run out. This will likely mean changes to the app that has gained millions of users in just a couple of years.
Reference: https://www.makeuseof.com/how-does-bereal-make-money/
Ref: makeuseof
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