Garena is quietly making India-themed games even as Free Fire’s relaunch remains doubtful
Reading Time: < 1 minutesThe discovery of the new studio and its titles highlights three things. First, India’s bans can take a very long time to fix — if ever — which is a major problem for companies working in the fast-moving, fickle consumer market. Second, the most ambitious consumer companies will look for ways to work around this. Third, creating localized services could be one route to getting back into the market.
Free Fire was a massive success in India before it was banned, with market research firms estimating it had around 40 million monthly active users in the country. Sea had announced it would relaunch the game in India last September, but the title never actually dropped.
Although the specifics of the reason for the ban were never spelled out, it was understood that it was allegedly related to national security concerns, because it used data centers in China. The company never addressed this, but at the time that it made the relaunch announcement, it said it would partner with Indian data center company Yotta Infrastructure for its cloud and storage needs.
Sea and Garena did not respond to requests for comment.
Reference: https://techcrunch.com/2024/05/10/garena-india-themed-games-free-fire-launch/
Ref: techcrunch
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