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AgZen’s RealCoverage wants to keep pesticides only where they are needed
March 8, 2024

AgZen’s RealCoverage wants to keep pesticides only where they are needed

Reading Time: 2 minutes

A 2021 study found that if farmers didn’t use pesticides, they would lose 78% of fruit production, 54% of vegetable production, and 32% of cereal production. At the same time, the way pesticides are delivered is not ideal: The only way to guarantee enough pesticide distribution is to spray too much. That isn’t great for farmers’ wallets or the environment.

The real winner in all of this may prove to be public health and the environment. With studies indicating widespread contamination of agricultural streams, wells, and aquifers due to pesticide runoff, and the global soil at high risk of pesticide pollution, agtech companies are scrambling for solutions. By reducing foliar pesticide usage by 30% to 50%, AgZen’s technology might help mitigate these impacts, aligning with the critical need for improved spray efficiency highlighted in recent reports.

The company also suggests that RealCoverage may prove to be a valuable tool for farmers trying to ward off regulators — the EPA has been rattling its saber over pesticide runoff for a while. By providing precise data on pesticide volume reaching the target in real time, it can improve pesticide tracking, reduce environmental impact, and offer insights for designing new formulations and optimizing farm operations globally.

AgZen is preparing to launch RealCoverage commercially later this year through a lease-to-own program, which helps put the system into financial range for farmers. The company suggests that by reducing the amount of chemicals used, the system pays for itself within a season.


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