This is Xiaomi’s first electric car, the SU7
Reading Time: 2 minutesXiaomi is having a good MWC. The Chinese tech firm’s booth has been packed since show doors opened this morning. It’s a stark contrast to neighboring Samsung, whose sparsely populated booth reflects what has largely been a quiet event for the Galaxy maker.
After popping in to check out Xiaomi’s newish robot dog earlier today, we returned to the space this afternoon to get a closer look at the electric vehicle it announced at CES back in January. The car is the latest in a long line of consumer electronics companies looking to make a mark on the automotive space, including Sony and, by most accounts, Apple.
But where Sony’s Afeela push is very much a collaboration with Honda (with both companies owning a piece of the company), Xiaomi is going it alone on the branding front. Also, unlike others, the SU7 ‘full-size high-performance eco-technology sedan’ has a rough release timeframe, with plans to arrive in China at some point next year.
As Sean noted in his writeup of the original news, among other things, Xiaomi has access to China’s rapidly expanding EV supply chain. The company has also been working on ‘HyperOS’ for years — it’s kind of one operating system to rule them all, as it were. Accordingly, the focus of its MWC this year is ‘Human x Car x Home’ or ‘Redefining connectivity.’
The company notes:
Beyond these tidbits, the company isn’t offering a lot of specifics around the vehicle. Xiaomi declined my request to sit down with a representative to dig into things a bit further. Instead, the company told me, it prefers to keep information limited to the speeches given by the spokespeople semi-regularly in the booth.
Here’s what I can say: The SU7 is a car — and a nice-looking one at that. It was parked inside Xiaomi’s MWC booth atop a rotating platform. This model is the same blue color as the images released during CES.
The specifics of HyperOS are also largely marketing speak at the moment. Here’s Xiaomi again:
The company says it is working with third-party manufacturers, developers and other partners to deliver on some of those lofty promises.
Reference: https://techcrunch.com/2024/02/26/this-is-xiaomis-first-electric-car-the-su7/
Ref: techcrunch
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