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Persona and Index Ventures talk identity, and identifying a good deal
May 1, 2023

Persona and Index Ventures talk identity, and identifying a good deal

Reading Time: < 1 minutes

Along with Rick, Index Venture’s Mark Goldberg is speaking at the event, too. Mark made a prescient move to spot and back Persona during its Series B fundraise and backed the company again for its $50 million Series C.

Rick Song co-founded Persona with Charles Yeh in 2015, and according to PitchBook, the company’s valuation is $1.5 billion as of Persona’s Series C in 2021. Since its founding, the company’s goal has remained the same: provide users with a verification system to protect and secure identity from theft and fraud. The company raised a Series B in 2021 after seeing revenues jump 10x while users increased 5x. In late 2022, Persona introduced new services, expanding beyond identify verification with the launch of à la carte tools, including a risk assessment engine, an identity workflow tool, a graph database aimed at link analysis and fraud detection, and a marketplace for external developers to help connect their business tools to Persona’s identity tools.



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