OnePlus’ first foldable will arrive in the second half of the year
Reading Time: 2 minutesThe OnePlus that was founded in 2013 was a cautious company, deliberate in its release schedule. The Shenzhen-based firm would announce one to two phones a year, not hung up on being the first to market with new features. It was a cadence that allowed the company to distinguish itself, in part, through pricing, with products often priced hundreds of dollars less than flagships from Samsung and Apple.
The company’s focus on device quality hasn’t gone away — OnePlus still releases products that can compete with the biggest names in the space. Its release roadmap, on the other hand, is less measured. In January the firm unveiled its new flagship, the OnePlus 11. Earlier this month, the India-focused 11R arrived. These days, the company also offers last year’s 10T and 10 Pro, three budget Nord devices, five earbuds and a tablet. A new mechanical keyboard is on the way, ushering in a new ‘Featuring’ series focus on product collaborations.
The sentiment harkens back to that deliberate release schedule that defined OnePlus’ early days. Samsung defined the form factor in 2019 with the release of the Galaxy Fold, refining the category with 2020’s Galaxy Z Flip. Last summer, it claimed to have sold nearly 10 million folding devices in the first three years of line.
A little over a week ago, OnePlus parent Oppo released its own foldable device, the Find N2 Flip, which takes a cue from the Flip form factor. Asked about the design of OnePlus’ first foldable, Liu pushed his hands together, opening them like a book, appearing to confirm something more in line with the Fold.
Liu didn’t offer any further information on the product. Speaking more broadly about the company, the executive referenced the ‘support’ the OnePlus has received operating as an Oppo-owned company. Such cross-brand collaborations could well point to why both are releasing their own take on the foldable this year. It may also explain why the two products have adopted distinctly different form factors, over fears of potentially cannibalizing sales in what is still a small niche in the smartphone market.
I spent time with the Oppo Find N2 Flip at this year’s MWC, and found it to be a solid foldable, which early reviews have thus far reflected. The product’s $1,025 price has also managed to significantly undercut Samsung’s Flip. Given OnePlus’ track record, it seems likely that the company will offer its own foldable at an aggressive price.
Ref: techcrunch
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