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Market intelligence firm Sensor Tower conducts layoffs, several execs out
September 14, 2023

Market intelligence firm Sensor Tower conducts layoffs, several execs out

Reading Time: 2 minutes

The company held an all-hands meeting to address the changes, which may still be underway as part of a larger reorg of Sensor Tower’s corporate structure.

Sensor Tower confirmed the layoffs, but not the particulars, noting it would issue a fuller release next week.

A popular provider of third-party data and insights for app developers, brands, marketers, and publishers, Sensor Tower has grown its headcount over the years following its $45 million investment in 2020 from Riverwood Capital. The firm at the time cited 350 enterprise-level customers, such as Morgan Stanley, Zynga, and Tencent. But Sensor Tower was still a small team then — just 75 employees — only a bit larger than the number of employees laid off this week.

Sensor Tower grew again in 2021 with its acquisition of market intelligence company Pathmatics, which allowed it to offer an expanded set of digital and mobile advertising insights. The deal included an undisclosed growth investment from Riverwood Capital into Pathmatics.

The company had then claimed it chose to raise more funds to further grow its business with investments in hiring, marketing, and infrastructure, but noted it had been profitable since its launch.

Today, Sensor Tower’s website today touts its use by top brands, firms, and marketers, like Dyson, L’Oreal, Target, Johnson & Johnson, Welch’s, Petco, Chanel, Revolut, Getir, Warner Bros., Hershey, Wieden + Kennedy, ByteDance, Activision Blizzard, Allstate, Apple, Purina, Pepsico, Nike, and more.

Unfortunately, 2023 has been a tough year for layoffs which have ranged from big names in tech like GoogleAmazonMicrosoftYahooMetaZoom, Roku, Spotify, and Shopify, to smaller startups across all sectors, including crypto, SaaS, enterprise, consumer, and more.



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