Generative AI startup Typeface acquires two companies, Treat and Narrato, to bolster its portfolio
Reading Time: 2 minutesTypeface, a generative AI startup focused on enterprise use cases, has acquired a pair of companies just over a year after raising $165 million at a $1 billion valuation.
Typeface revealed on Monday that it has purchased Treat, a company using AI to create personalized photo products, and Narrato, an AI-powered content creation and management platform.
Treat and Narrato will ‘enrich [Typeface’s] multimodal capabilities,’ the company said in a press release, while ‘propelling [its] vision of end-to-end content lifecycle transformation.’
‘Building on our foundation of multimodal AI workflows, these acquisitions’ top-tier AI technology and talent further enrich our visual and textual capabilities,’ Typeface wrote in the release. ‘By integrating these technologies, we’re supercharging the entire Typeface portfolio.’
Typeface, founded in 2022 by former Adobe CTO Abhay Parasnis, offers tools for text and image generation, a fine-tuning engine to personalize AI to a brand’s style, and integrations with third-party apps, software, and services. Typeface claims to place a greater emphasis on brand governance and privacy than its generative AI rivals; for example, Typeface trains dedicated AI models for each customer to ensure their assets and activity remain private.
So how do Treat and Narrato fit into this vision? Well, both were started by founders well-acquainted with the enterprise landscape. And — not for nothing — the startups offer products appealing to the sorts of corporate clients with whom Typeface does business.
NYC-based Treat, the brainchild of Matt Osman and ex-Drizly CTO Hugh Hunter, uses a company’s data on customers to generate product images that incorporate elements known to perform well with certain target demographics. For example, if a fruit vendor’s data suggested that younger men prefer seeing food ads that show a person eating the product, Treat may create an ad that depicts someone biting into fruit.
Treat raised at least $8.5 million from investors including Greylock prior to the acquisition, while Narrato manage to raise more than $1 million from Airtree Ventures, OfBusiness, and serial entrepreneur Shreesha Ramdas.
Typeface wouldn’t disclose the terms of either acquisition.
Treat and Narrato mark the third and fourth acquisitions for Typeface, which purchased AI photo and video editing suite TensorTour in January and chatbot app Cypher in May. It’s unclear how much of a dent those deals have made in Typeface’s $165 million war chest.
Ref: techcrunch
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