Actually, X sees 500M posts per day — not 100M-200M as Musk recently said
Reading Time: 2 minutesIn September, Elon Musk said X users were generating a lot of content — creating 100 to 200 million posts every day, excluding retweets — or reposts as they’re now known on X. But speaking at an event this morning, X CEO Linda Yaccarino offered a contradictory figure. She claimed X was seeing 500 million posts per day on the platform.
For context, Musk had said:
Musk’s statement about X seeing 100 to 200 million posts per day made waves at the time as it was seemingly another example of how X usage had declined over the years. As the website Social Media Today pointed out, for example, Twitter had documented seeing an average of 500 million posts per day back in 2013. Saying the platform now saw only 100 to 200 million posts would represent a drop.
This wouldn’t immediately appear to be inaccurate, though, because The Information recently reported that X’s daily active users have dropped by 3.7% to 245 million since Musk bought the company, when compared with figures Musk had tweeted last fall.
So which numbers are correct, Musk’s or Yaccarino’s?
As it turns out, it’s the latter, the company says.
‘The platform has become very conversational — and a lot of posts interact with other posts,’ they said.
Musk was likely only referring to original posts in his talk, we’re told.
Yaccarino shared a number of other X metrics during her chat, including the following, as cited from Khan’s tweets:
- People are spending 14% more time on X, with a 20% increase in consuming video
- Gen-Z is the largest and fastest-growing segment — almost 200 million every month
- There’s a ton of activity on X — with 100 billion impressions every day
- Every single day 1.5 million people sign up (that’s up 4% from last year)
- Creators are a big priority for X. They’ve seen 10x increase in creators since June. Plus X has paid almost $20 million dollars to creators via its ad rev program
Ref: techcrunch
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