10 Video Editing Trends We Expect to See More of in 2023
Reading Time: 4 minutesMaking video content is more accessible than ever, which has significantly impacted the video industry. Which trends are here to stay?
Videos have become a go-to entertainment source for everyone. With the rise of social media platforms like Instagram and TikTok, it is evident that the video craze isn’t going anywhere soon. In addition, video streaming platforms like YouTube and Vimeo have made it simpler for general users to create and upload their videos.
Due to the ease of accessibility, the video editing industry has seen many sudden changes in recent years. Let’s round up the video editing trends we expect to see more of in 2023.
1. Vertical Videos
Vertical videos are becoming more common as more people primarily use their smartphones to shoot and share videos. Because smartphones are typically held vertically, many people find it more natural to shoot videos in this orientation.
Additionally, social media platforms like Instagram, TikTok, and Snapchat have popularized vertical videos.
2. 360-Degree Videos
A 360-degree video is a video recorded from all angles, allowing the viewer to see the entire environment in every direction. 360-degree videos are created using a special type of camera that can capture footage from all directions simultaneously.
When viewed on a compatible device, such as a smartphone or virtual reality headset, a 360-degree video allows the viewer to look around and see the scene from different angles by moving their device or swiping the screen. This creates an immersive experience for the viewer and is becoming more prevalent in the gaming, entertainment, and tourism industries.
3. Short-Form Videos
Because of their brevity, short-form videos are often designed to be attention-grabbing and engaging, emphasizing visual elements such as images, graphics, and music. They are also often edited to be fast-paced and dynamic, focusing on capturing the viewer’s attention and keeping them engaged for a short amount of time.
Technology is to thank for the significant drop in our attention span in recent years, and short-form content feeds right into it.
4. ASMR Videos
ASMR stands for autonomous sensory meridian response. It refers to the satisfying sensation that some people experience with certain sounds or visuals. ASMR videos are designed to trigger these sensations in the viewer, often by featuring soft, soothing sounds or visuals.
These videos can be relaxing and calming and are sometimes used as therapy to help people with anxiety or sleep disorders. Due to these benefits, ASMR videos are likely not going anywhere.
If you too want to create such an experience for your viewers, here’s how to make an ASMR video.
5. AI Video Editing
AI-powered video editing tools use artificial intelligence and machine learning algorithms to edit videos. These tools can analyze a video, identify the most interesting or important parts, and then automatically create an edited video that highlights those parts.
AI-powered video editing tools can be very useful for quickly creating professional-looking videos without requiring manual editing. They save time and effort, allowing people to focus on other aspects of video creation, such as shooting and storytelling. This makes AI video editing a game changer.
6. Live Streaming
Live streaming allows people to watch and listen to events as they happen without the need to be physically present. It has become increasingly popular in recent years—we saw a surge in live streaming during the pandemic—with platforms like YouTube and Facebook Live providing easy-to-use tools for anyone to stream their content.
7. Vlogs and Personal-Experience Videos
Vlogs are popular on social media platforms like YouTube, where individuals often use them to share their thoughts, experiences, and lives with a large audience. They can cover a wide range of topics, from personal experiences and stories to travel, beauty, and more. This makes creators very relatable, and authenticity is exactly what viewers are looking for.
8. In-Video Advertisements
Sponsored ads are included in videos either before, during, or after the main content. These ads are typically paid for by a business or advertiser looking to promote their products or services to a specific audience. They can also be integrated into the video itself, for example, the creator featuring the product being advertised within the video.
In-video ads are very common among influencers because people tend to trust someone who has first-hand experience with a product or service, especially from their favorite creator. And since influencers aren’t going anywhere anytime soon, neither are the ads.
9. SEO Videos
Video SEO is the optimization of videos to improve their visibility and ranking on search engines. This can involve optimizing the video’s title, description, and tags, as well as its thumbnail and other metadata. It can also involve promoting the video on social media and other websites to increase visibility and drive traffic.
A creator can benefit by understanding the algorithm of any platform like Instagram and YouTube and decoding what type of content it promotes. For instance, you can see well-organized and partitioned videos on YouTube where each part is labeled and can be seen on the video progress bar. It is all SEO for the YouTube video.
10. Smartphone Video Editing
The ability to edit videos on a smartphone has significantly impacted the video industry. With the rise of smartphones and the increasing capabilities of their cameras, more and more people can create and edit videos on their own devices. This has made it easier for individuals and small businesses to produce high-quality videos without expensive equipment or professional editing software.
This makes video creation and editing more accessible and widespread, leading to a proliferation of video content and a more dynamic and diverse video industry.
Embracing Video Editing Trends
Video editing has changed in the last few years. There was a time when only professionals would edit a video for movies or advertisements. However, anyone with a smartphone can create and edit a video today. It has drastically improved the video industry which is evolving faster than ever.
Therefore, it is hard to guess which video editing styles or trends will see long-term growth and which will be discarded as a fad. Still, there is a high chance that you will see the video editing trends mentioned in this article for another year.
Ref: makeuseof
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